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Search engine optimization (SEO) is the
process of affecting the visibility of a website or a web page in a
search engine's "natural" or un-paid ("organic") search results. In
general, the earlier (or higher ranked on the search results page),
and more frequently a site appears in the search results list, the
more visitors it will receive from the search engine's users. SEO may
target different kinds of search, including image search, local
search, video search, academic search, news search and
industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines
work, what people search for, the actual search terms or keywords
typed into search engines and which search engines are preferred by
their targeted audience. Optimizing a website may involve editing its
content, HTML and associated coding to both increase its relevance to
specific keywords and to remove barriers to the indexing activities of
search engines. Promoting a site to increase the number of backlinks,
or inbound links, is another SEO tactic.
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IT Solutions Site Ltd is an
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